Click to play
Get the boldest youth generation ever to try Pepsi Black in a high-loyalty category strongly led by our lifelong competitor.
Leverage a new product formula to make Pepsi’s sugar-free variant the brand’s center stage.
We dropped the traditional rivalry approach and leaped into a pool of reality: trying something new doesn’t mean saying NO to everything else.
It’s ok to say YES to trying new stuff. It’s ok to say YES to liking different things. It’s ok to say YES to our main competitor, even in our own advertising content.
Digital platform total reach +81% over campaign media plan.
Campaign relevance indicators +81% above ARG national average.
Campaign branding indicators +28% above ARG national average.